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<channel>
	<title>Chad Green</title>
	<link>https://thechadness.xyz</link>
	<description>Chad Green</description>
	<pubDate>Mon, 08 Jan 2024 17:37:23 +0000</pubDate>
	<generator>https://thechadness.xyz</generator>
	<language>en</language>
	
		
	<item>
		<title>the top</title>
				
		<link>https://thechadness.xyz/the-top</link>

		<pubDate>Mon, 22 Feb 2021 01:29:33 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/the-top</guid>

		<description>
	


&#60;img width="409" height="64" width_o="409" height_o="64" data-src="https://freight.cargo.site/t/original/i/18a94f460ca7e30930ea2dcd3f139c19d191195a0c1057ae007378f4e7f6eeef/Test-logo-01.png" data-mid="99674892" border="0"  src="https://freight.cargo.site/w/409/i/18a94f460ca7e30930ea2dcd3f139c19d191195a0c1057ae007378f4e7f6eeef/Test-logo-01.png" /&#62;





	Creating with balance, simplicity &#38;amp; intention. Chad Green 
is a NY-based Designer/Art Director with a focus on user 
centered design that humanizes brands.








	Contact 

Instagram 
LinkedIn



</description>
		
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	<item>
		<title>DISCIPLINARIES</title>
				
		<link>https://thechadness.xyz/DISCIPLINARIES</link>

		<pubDate>Mon, 22 Feb 2021 01:29:33 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/DISCIPLINARIES</guid>

		<description>
	DISCIPLINARIES 

Art Direction, Creative Direction, Graphic Design, Photography, UX/UI Design, Videography&#38;nbsp;











 








	

BRANDS 












CompTIACreating IT Futures Dear Gaza
 Eversana IntouchFhimas 
Macy’s
 PonteraPRMT Rypen
 Spearbit
Sweets Kendamas The Hole NYC Walker Art Center
	

WORK SAMPLES
2018 - 2024





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	<item>
		<title>PONTERA</title>
				
		<link>https://thechadness.xyz/PONTERA</link>

		<pubDate>Tue, 28 Mar 2023 20:55:57 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/PONTERA</guid>

		<description>
	PonteraUX/UI Design,&#38;nbsp;Visual Design
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;










As a Designer and Researcher, my responsibility was to enhance the brand recognition of Pontera within the Fintech industry. Since their platform is unique, my objective was to attract attention, engage people better, and communicate the function of certain design elements more intuitively.&#38;nbsp;
	&#60;img width="3840" height="4968" width_o="3840" height_o="4968" data-src="https://freight.cargo.site/t/original/i/6fd10a694c7d5a09ebf4ce72eb1f4c4896fed47b74647f495498ab2727037d8d/Newsletter_Leverty2x-1.png" data-mid="186630702" border="0"  src="https://freight.cargo.site/w/1000/i/6fd10a694c7d5a09ebf4ce72eb1f4c4896fed47b74647f495498ab2727037d8d/Newsletter_Leverty2x-1.png" /&#62;&#60;img width="3840" height="6436" width_o="3840" height_o="6436" data-src="https://freight.cargo.site/t/original/i/7b54356e39c63a57845baf43bc7bd21b88375c295e4efd793c182e086a33b9e5/Newsletter_Leverty2x.png" data-mid="186630703" border="0"  src="https://freight.cargo.site/w/1000/i/7b54356e39c63a57845baf43bc7bd21b88375c295e4efd793c182e086a33b9e5/Newsletter_Leverty2x.png" /&#62;&#60;img width="3840" height="15500" width_o="3840" height_o="15500" data-src="https://freight.cargo.site/t/original/i/64561325f209dbe5b229a1c3cceffa2e83f05fff8bce68caf4a19f5392745e7e/Phrama-Template-62x.png" data-mid="186630863" border="0"  src="https://freight.cargo.site/w/1000/i/64561325f209dbe5b229a1c3cceffa2e83f05fff8bce68caf4a19f5392745e7e/Phrama-Template-62x.png" /&#62;&#60;img width="4448" height="24962" width_o="4448" height_o="24962" data-src="https://freight.cargo.site/t/original/i/e5db429e2ccda8976a8b668ba31c51d052c60af618f53f2cc48863f7f45866c8/CG_Overview_Compliance_Page_Desktop.png" data-mid="173415117" border="0"  src="https://freight.cargo.site/w/1000/i/e5db429e2ccda8976a8b668ba31c51d052c60af618f53f2cc48863f7f45866c8/CG_Overview_Compliance_Page_Desktop.png" /&#62;

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	<item>
		<title>EVERSANA INTOUCH</title>
				
		<link>https://thechadness.xyz/EVERSANA-INTOUCH</link>

		<pubDate>Mon, 22 Feb 2021 01:29:34 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/EVERSANA-INTOUCH</guid>

		<description>
	EVERSANA INTOUCHArt Direction/Visual Design
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;










As an Art Director with Eversana Intouch, I maintained ownership over the design process. Translating pain points into elegant solutions, while building scalable design systems for typography, color, components, and layouts.

	
&#60;img width="1920" height="4100" width_o="1920" height_o="4100" data-src="https://freight.cargo.site/t/original/i/82dd9e1b49fd40ab27b0ab2f43a47e67e024a208af0f645814f2a6eb240d7d21/Phrama-Template-32x.png" data-mid="166081327" border="0"  src="https://freight.cargo.site/w/1000/i/82dd9e1b49fd40ab27b0ab2f43a47e67e024a208af0f645814f2a6eb240d7d21/Phrama-Template-32x.png" /&#62;
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&#60;img width="3546" height="1995" width_o="3546" height_o="1995" data-src="https://freight.cargo.site/t/original/i/0b204bf2cedc668c250e65fabf3ff017abd4d4fbd8fcfc815ef9397de6d7994f/CG_agency_work_samples_3.jpg" data-mid="157543477" border="0"  src="https://freight.cargo.site/w/1000/i/0b204bf2cedc668c250e65fabf3ff017abd4d4fbd8fcfc815ef9397de6d7994f/CG_agency_work_samples_3.jpg" /&#62;


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	<item>
		<title>FANDANGO</title>
				
		<link>https://thechadness.xyz/FANDANGO</link>

		<pubDate>Sat, 31 Dec 2022 19:50:53 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/FANDANGO</guid>

		<description>
	



Fandango&#38;nbsp;Visual Design/UX Research

I led the case study research, and re-design of Fandango’s mobile app ticketing experience. Prioritizing simplicity, clarity, and usability. Creating a checkout experience that is intuitive, efficient, and enjoyable for all users.
	&#60;img width="3634" height="8453" width_o="3634" height_o="8453" data-src="https://freight.cargo.site/t/original/i/0d8a63c3569974a47d17d18fcabd17bc3d61e4b0f0d66ef21f51f51e14685867/Ticketing_App_User_Flow.jpg" data-mid="163321647" border="0"  src="https://freight.cargo.site/w/1000/i/0d8a63c3569974a47d17d18fcabd17bc3d61e4b0f0d66ef21f51f51e14685867/Ticketing_App_User_Flow.jpg" /&#62;


</description>
		
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	<item>
		<title>SWEEP</title>
				
		<link>https://thechadness.xyz/SWEEP</link>

		<pubDate>Mon, 08 Jan 2024 17:37:23 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/SWEEP</guid>

		<description>
	SweepUI/UX Design, UX Research
&#38;nbsp; &#38;nbsp; &#38;nbsp;
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;






















Scenario
Sammy, a key member of Beyoncé's music crew, was staying at the Line Hotel in Washington, DC. he needs an app to gauge and manage the cyber exposure of his hotel room




Approach











I applied the double diamond method to my design process by initially exploring user needs and market trends (Discover), then clearly defining the design challenges (Define). Next, I brainstormed creative solutions that meld iOS simplicity, ChatGPT's functionality, and Flighty's utility (Develop), followed by refining the app through user feedback to ensure it meets its user-friendly, intuitive, and aesthetically pleasing goals (Deliver).





Outcomes


Enhanced User Awareness: Increase in user awareness and understanding of cyber threats in public spaces, as evidenced by user engagement metrics and feedback.
Community Engagement: Growth in community-driven threat reporting, reflecting a proactive and collective approach to managing cyber exposure.
Behavioral Change: Users take informed actions to protect themselves online, reducing the incidence of successful cyber attacks among the app's user base.
Improved Cyber Hygiene: Users adopt better cyber hygiene practices, as demonstrated by pre- and post-engagement surveys and reduced vulnerability scores.



Impact


Reduced Cyber Vulnerability: Decrease in the number of successful cyber attacks in public spaces among users, contributing to a safer digital environment.
Empowered Individuals: Users feel more in control of their digital safety and are equipped with the knowledge and tools to navigate the cyber world securely.
Strengthened Digital Community: Creation of a vigilant and informed digital community that actively participates in enhancing collective cyber security.
Innovative Cyber Security Model: Establishing a new standard for how individuals interact with and manage cyber security in public spaces, potentially influencing broader industry practices.




	&#60;img width="3788" height="9908" width_o="3788" height_o="9908" data-src="https://freight.cargo.site/t/original/i/e20cb1452ed26aef591a98d78730456d026d356816c4e6818664a858776d4a36/FinalSweep.png" data-mid="206508951" border="0"  src="https://freight.cargo.site/w/1000/i/e20cb1452ed26aef591a98d78730456d026d356816c4e6818664a858776d4a36/FinalSweep.png" /&#62;

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		<title>COMPTIA TECH CAREER ACADEMY</title>
				
		<link>https://thechadness.xyz/COMPTIA-TECH-CAREER-ACADEMY</link>

		<pubDate>Mon, 22 Feb 2021 01:29:33 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/COMPTIA-TECH-CAREER-ACADEMY</guid>

		<description>
	



COMPTIA TECHGraphic Design/Creative Direction&#38;nbsp;
 I’ve had the pleasure of developing the visual identity of CompTIA Tech as a Digital Designer. Responsible for the creative direction across advertisement materials, environmental spaces, publications, and partnership collateral.
	
&#60;img width="3546" height="1995" width_o="3546" height_o="1995" data-src="https://freight.cargo.site/t/original/i/2403e87df1aa8c89cf874253127f1fce201ff78f2bcd570d8d9576c24e984e5e/CG_inhouse_work_samples_1.jpg" data-mid="157540040" border="0"  src="https://freight.cargo.site/w/1000/i/2403e87df1aa8c89cf874253127f1fce201ff78f2bcd570d8d9576c24e984e5e/CG_inhouse_work_samples_1.jpg" /&#62;
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</description>
		
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	<item>
		<title>CURATORIAL BRANDS</title>
				
		<link>https://thechadness.xyz/CURATORIAL-BRANDS</link>

		<pubDate>Mon, 22 Feb 2021 01:29:33 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/CURATORIAL-BRANDS</guid>

		<description>
	


THE HOLE NYCSURE SPACE, GTK.FYIGraphic Design/Photography&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
I’ve had the honor of collaborating with New York based gallery/curatorial brands. Designing marketing collateral, and gallery photography. &#38;nbsp;


	
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</description>
		
	</item>
		
		
	<item>
		<title>In Between</title>
				
		<link>https://thechadness.xyz/In-Between</link>

		<pubDate>Mon, 22 Feb 2021 01:29:33 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/In-Between</guid>

		<description>Art Direction
	



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</description>
		
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	<item>
		<title>SPEARBIT (Web3)</title>
				
		<link>https://thechadness.xyz/SPEARBIT-Web3</link>

		<pubDate>Thu, 02 Jun 2022 01:36:03 +0000</pubDate>

		<dc:creator>Chad Green</dc:creator>

		<guid isPermaLink="true">https://thechadness.xyz/SPEARBIT-Web3</guid>

		<description>
	


SPEARBITCreative Direction/Graphic Design
Created the physical branding for the smart contract Web3 security and auditing company Spearbit.
	
&#60;img width="2700" height="2700" width_o="2700" height_o="2700" data-src="https://freight.cargo.site/t/original/i/f6a317bc7bc833ceade8ccc2fff8ecca2b4e76cbf23a041260164036f70e94ba/Front_SHIRT_MOCK_UP.png" data-mid="144305714" border="0"  src="https://freight.cargo.site/w/1000/i/f6a317bc7bc833ceade8ccc2fff8ecca2b4e76cbf23a041260164036f70e94ba/Front_SHIRT_MOCK_UP.png" /&#62;
&#60;img width="2700" height="2700" width_o="2700" height_o="2700" data-src="https://freight.cargo.site/t/original/i/047a890f2b6b8529c201ec331797e6c7ba6925a1cf3f3ca02c49addc9eed6b3f/Back_SHIRT_MOCK_UP.png" data-mid="144305713" border="0"  src="https://freight.cargo.site/w/1000/i/047a890f2b6b8529c201ec331797e6c7ba6925a1cf3f3ca02c49addc9eed6b3f/Back_SHIRT_MOCK_UP.png" /&#62;
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&#60;img width="2700" height="2700" width_o="2700" height_o="2700" data-src="https://freight.cargo.site/t/original/i/4ba44940b73c61f449e2cb0fdced9a36341fb2c5e8e058426f94656c6de085e6/Hoodie_mock_up_back.png" data-mid="150660885" border="0"  src="https://freight.cargo.site/w/1000/i/4ba44940b73c61f449e2cb0fdced9a36341fb2c5e8e058426f94656c6de085e6/Hoodie_mock_up_back.png" /&#62;


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